Communications & Marketing Questionnaire

Team Unity Earth!

As we begin to finalize the Vision Statement, we also need greater context to unify day-to-day efforts and ensure we deliver on what we all desire.

Below are a series of questions. The goals here are to:

Ensure everyone has a chance to provide feedback that considers and informs every corner of our community
Help us work toward a framework that sets up effective communications, marketing, productization, and operations that ultimately delivers on the Vision Statement

Answers will be compiled and presented back to the larger group for discussion and decisions that move Unity Earth forward. All answers should be filtered through our Vision Statement below. Thank you for your thoughtful time and effort.

Our calling is to weave threads of UNITY within the whole human family and the ecosystems that sustain us. Honoring all traditions and lineages, we are inspired by the collective wisdom of humanity to foster community, connect cultures and cultivate peace. Our events and offerings are designed to enhance personal transformation and facilitate planetary consciousness.

Step 1 of 2

Name*
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This first set of questions will help inform strategy development for UE enterprise and marketing/communications.
To what tangible end, does our Vision Statement serve?
What are the Values we wish to embody that serve the Vision Statement?
What type of organization/community are we?
For example, are we a community of evolved humans serving conscious consumerism, human awakening, etc? Are we a media company? Are we an events organization? Apparel company? All of the above?
How does the UE enterprise serve each UE entity? How does each UE entity serve the UE enterprise?
What differentiates UE from other enterprises, organizations and companies?
What are our vulnerabilities?
What are our short term (90 day) goals?
What are our long-term community/organizational/etc goals?
What does success look like? What metrics and/or definitions inform and shape success for UE?
Who are our primary and secondary pool of responders? How does this look for Unity Earth vs. individual properties?
Consider age groups, spiritual levels, location, how they are informed, where they spend their time, what media do they use, eat, wear, etc. (Ideally we’d have expensive research conducted over the previous two months that informs this. For now, let’s do the best we can to define our archetypes.)
What narratives/stories should we be telling in our external marketing/communications efforts?
What should our organizational tone be in our external marketing/communications efforts?
What ways of communicating to the Unity Earth audience do we currently use? Are there any communication and/or social media channels that we are not using and should be?
eg, FB, websites, email blasts, etc..

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Communications & Marketing Questionnaire

Team Unity Earth!

Step 1 of 2

This first set of questions will help inform strategy development for UE enterprise and marketing/communications.

The following questions are more practical for informing operations.

... aaannd we're done!